Digital marketing cannot be ignored, It doesn’t matter with whatever type of industry you are doing business. Now companies require a little more than a Website and Facebook page. If you really want to excel in online business, you need to understand the dynamics of digital marketing very closely.
Almost every successful business has registered its online presence by now. As I told you before about the dynamic nature of digital marketing, the new technologies and tools always come to the fore every year, which forces top companies to adopt it first to maintain their top position in the online directory.
And if you’re business is already online then you would know better about digital Darwinism an unforgiving reality. If you don’t adapt then someone else will adopt it and leave you behind in the business race.
Hence read on following marketing trends that you should know to get ready for 2020.
Are you still using Facebook?
If you’re new on the social media platform and have not used it before then maybe you’ve chosen it to make your business online presence. It is because Facebook is no longer useful for social media marketing purposes. It is because 41% of its users are over the age of 65, which clearly says that Facebook is losing the ground with the younger demographics. They have already moved to Instagram, Snapchat, and Tik Tok. because they provide more visual interaction and a more interactive interface.
Also, the data breach scandal of 2018 has made facebook to loose its significant credibility. Moreover, people also get frustrated with the proliferation of fake news, political propaganda, and cyberbullying. Things got more serious when people started to suicide while doing Facebook live.
All these acts reduced its value among the generation Z users, which is the core basis of any business. No doubt people still do check-ins but due to reduced conversion rates, it will be stopped soon.
Hence, you have to think twice before wasting your money on Facebook marketing campaigns.
Instagram is promising
Do you know? Instagram just has already seen its one billion users, which is an impressive achievement. It proves that it is one of the most rapidly growing social media community platform. And most importantly, most of its userbase is Generation Z or coveted younger demographics. The fact says that 200 million users at least visit one business profile every day. Also, 62% of people around the world found brands and products interesting whenever seen on the Instagram stories.
Now you can imagine the power of this social networking tool.
Chatbots, dominating customer services.
Everybody is familiar with the chatbots, and artificial intelligence acts as a virtual “concierge” which communicates with users and assist them in completing their goals. Chatbots interact with humans in a very natural way by primarily using chat windows and verbal interactions sometimes.
From the time of 2018 to 2019 chatbots have done tens of thousand different tasks. From providing weather reports to some basic customer support. Bots are always known for their personalized, focused interactions.
About 80% of business have admitted that they want to start the use of chatbots considering the following benefits
- 24-hour service
- Instant response program to the customer’s queries
- No need for breaks, overtime pay, vacations.
Tidio’s January 2020 report says that 43% of customers prefer messaging online rather than dialing business customer support. It ensures that chatbots are one of the fastest-growing marketing tools of 2020.
Videos must be in your marketing strategy
Believe us, if your business isn’t using any video for marketing, then you must get it on board as soon as possible. Text-based content seriously cannot compete with the video especially. That’s why novel based movies always earn more.
And with the advent of smartphones things got easier. Now people are watching more videos due to their portable nature. Along with it, social media and its sharing options have offered to learn more about brands by its sharing option.
Following givens stats from ImpactBN
- 70% of consumers once in a while shares a brand’s video.
- 52% of consumers have claimed that watching product videos of their interest has provoked them to go for online purchase decisions.
- Also, 72% of businesses have admitted that video content has improved their conversion rates.
Video marketing is highly-engaging because it stands on a famous proverb which says that “ A picture tells you a thousand words”. Especially live videos are a very powerful source of user engagement and retention. Video regarding a product helps a business to set a professional set up for the related brands.
And when live streaming gets combined with Influencer marketing then it gives your never seen conversions. The social Influencer related to many fields like Sports, celebrity, musicians can help you to promote your brand through their followership by posting a single video.
Get Involved, or Get Left Behind
Just like a successful use of push notifications has helped so many businesses to get closer to their users, especially for react native apps users. You have to select your tools to elevate your online goodwill. It is because things are moving fast just like last year passed for you. And there is no time for business to stand still and your competitors are always ready to divert your users toward them. Also, today’s generation on their own want brands to get connect with them but in a new interactive way. For that, you have to keep an eye on marketing trends and technological advancements.
It’s your time to dive in and choose your trend from our list.